At last year's climate rally the lack of diversity both in the crowd and onstage was disappointing. This situation is DIRE and we need all our communities to be at this years march. We think sometimes all it takes to make something inclusive is an invitation, so we set out to create the biggest invitation ever!
How? A coordinated social media blitz - a challenge asking our friends to #marchwithme and asking them to invite their friends ... and on and on and on!
1. Provide community leaders and budding organizers with a simple structure to invite their communities.
2. Get people to the march. Using Facebook and Instagram (and tumblr and twitter) tag and invite friends to reinforce accountability and community
3. Highlight diverse leaders and make space for more participants